Thursday, 6 October 2011

Long Live Play !

A PlayStation freak myself, im really enjoying their creative ads recently!! Especially the ones showing during Champions League capitalising on us gamers as the players! just Love it!! 

We are seeing a major switch from product centric advertising to consumer centric  advertising; brands have started shifting to emotional communication startegies. The play on consumer emotions is a tricky field, brands are now putting themselves in the consumer's shoes and peeping through their eyes. The are talking consumer of their products and not brand to consumer anymore!! 

It is now "This is What We Are 4 You " rather than "Buy Us!" 

This new one carries an even bigger WOW effect!!! just watch and enjoy!! 


Angry Soccer Birds!!!

An out of the box Duel between two goalkeepers!!! Very reminiscent of the Nike set of ads a few years back!!

Check them out deciding who is better at playing Angry Brids with a twist!

Kudos for the skills!!


Sunday, 2 October 2011


Now this is a treat!!! the doppelgangers are in town, and in force!!

This is a stunning phenomenon, makes you wonder where your doppelgangers are or have been around the world!

I always get the "you look familiar" comment when i first meet som1, so i wonder if there is som1 other there that looks like me, and if he gets the same comment as well!!

I recall a saying that goes "god created 40 resemblances" or smthn like that... hmmmm

Here's the crew!!