Long Live Play !

A PlayStation freak myself, im really enjoying their creative ads recently!! Especially the ones showing during Champions League capitalising on us gamers as the players! just Love it!! 

We are seeing a major switch from product centric advertising to consumer centric  advertising; brands have started shifting to emotional communication startegies. The play on consumer emotions is a tricky field, brands are now putting themselves in the consumer's shoes and peeping through their eyes. The are talking consumer of their products and not brand to consumer anymore!! 

It is now "This is What We Are 4 You " rather than "Buy Us!" 

This new one carries an even bigger WOW effect!!! just watch and enjoy!! 

@Alexi13