Long Live Play !

A PlayStation freak myself, im really enjoying their creative ads recently!! Especially the ones showing during Champions League capitalising on us gamers as the players! just Love it!! 

We are seeing a major switch from product centric advertising to consumer centric  advertising; brands have started shifting to emotional communication startegies. The play on consumer emotions is a tricky field, brands are now putting themselves in the consumer's shoes and peeping through their eyes. The are talking consumer of their products and not brand to consumer anymore!! 

It is now "This is What We Are 4 You " rather than "Buy Us!" 

This new one carries an even bigger WOW effect!!! just watch and enjoy!! 

@Alexi13

Angry Soccer Birds!!!

An out of the box Duel between two goalkeepers!!! Very reminiscent of the Nike set of ads a few years back!!


Check them out deciding who is better at playing Angry Brids with a twist!


Kudos for the skills!!





@Alexi13

Doppel-Who?!

Now this is a treat!!! the doppelgangers are in town, and in force!!


This is a stunning phenomenon, makes you wonder where your doppelgangers are or have been around the world!


I always get the "you look familiar" comment when i first meet som1, so i wonder if there is som1 other there that looks like me, and if he gets the same comment as well!!


I recall a saying that goes "god created 40 resemblances" or smthn like that... hmmmm


Here's the crew!!

Hitchhiker Snaps

Here's a guy with creativity pumping through his blood, he went on to complete on of his dreams and share ever so fun with the rest.


The Hitchhiker set to got hitchhiking across the USA, taking snapshots of the people he met, to finally put them all in a super fun/creative Time Lapse Video!\


ENJOY!! 


and check out his website on http://www.adventuresauce.com/





Now what's your dream?!


@Alexi13

Flying Low - British Ariways #FAIL

And yet another embarassed advertiser! 


British Airways recently launched a $40m promotion, only to generate an incalculable EPIC #FAIL !! 


Turns out the bright minds at their creative agency forgot to remove one crucial element during their CGI work, the evidence of using a RIVAL airplane in the ad promo!!! 


The plane used in the promo has been branded with the necessary BA branding, but the airplane tag/code unfortunately slipped through, only to be spotted by a BA engineer's keen eye, almost too late!! 


the pic speaks for itself! 

"BA's advertising agency, BBH, were then called upon to make an emergency edit to ensure the 90-second ad, which charts the history of the company, was corrected.

The offending shot showed a row of three BA Boeing 747s sitting on the tarmac. The closest displays the serial code G-VGAL, the marking for a Virgin Atlantic plane based in Manchester."

Read more: http://www.dailymail.co.uk/news/article-2041597/The-20m-new-BA-promotion-campaign--uses-rival-Virgin-plane.html#ixzz1YzGIQnBf




@Alexi13