Just Friends!?

And here another great ad by the creative brains in Lebanon!! 


Typical reflection of the fun loving, sweet tongued Lebanese hahha 

@Alexi13

Free men, Free-meen?!

UPDATE: Zeid Hamdan was just released, you can follow all the news on Twitter #FreeZeid


A very disappointing and sad event was witnessed today in Beirut, LEBANON


One of the most talented Lebanese artists Zeid Hamdan (former SoapKills frontman) was arrested today over his release of a short song 1 year ago!!


the song below, showcases what most youth and the Lebanese society is feeling





Distraught over the current Lebanese political and social situation with the never ending status of corruption and militia control and brainwash.


The song's final words addressing the current president General Suleiman state : General Suleiman, GO Home!!


the song itself is a work of talent with vibrant beats and straight to the point lyrics, and a visually attractive video clip.


It is interesting to know why the authorities have waited one long year to get their act up and decide the unimaginable arrest of the artist.

In a country considered as the forerunner of free speech and free expression advocate, seeing this makes you think twice about the song itself and its valid arguments.


Yet another event that makes me ashamed of holding the Lebanese nationality, but still i am fortunate and proud to see the hope rise in me again of this country to one day rise back from its ashes, restore its "Switzerland of the Middle East" status and prove what a wonderful country it can fly out to be,, this hope which artists like Zeid and his work keep thriving to never let this flame die in us.


@Alexi13

AlmazaNa ?!

Im always on the lookout for creative ad copies and ad executions and such, being in the industry and all; and having a penchant for creativity and ideation.


The latest campaign to strike my eye, was that of Almaza Beer (Lebanese Beer)... which brough back some memories of their ads in the recent years.


They have been relying heavily on popular saying in the lebanese dialect and twisting them to fit the brand and product... it is gona be quite tricky to explain and translate the messages, but for lebos, you'll get it immediately and salute the creativity

The latest one, with the line, "Blonde or Brunette" which is spot on, for the different bottles they sell.

With the plethora of political parties in Lebanon, they chose to ride the wagon and be the party of 24!

The copy reads:
1971 (right) : Lebanese Georgina Rizk crowned Miss Universe...we celebrated
1990 (left): it settled (end of the civil war in lebanon ... we back to celebrating

A lebanese dialect specificity where we turn names into actions like We McDonalded? (as in let's go, we grab a mcdees)

After 2 disturbing summers in Lebanon, the copy reads "2008, what ever happens, we gona celebrate) 

It was a period of elections, and the copy reads "This summer, everyone's eye is on the chair"

The copy reads "it must open again" in the sense that, good fortune must come around

The brewery of Almaza is situated in Dawra, and witnesses heavy traffic, as it is one of the capital's main entry/exit points.
The copy reads "you think the Dawra traffic is because of me?"

Please share any new Almaza ads when you spot them!

@Alexi13

قهوة القزاز

Another iconic landmark of the Lebanese socio-cultural scene is to wither down...

The most famous café in Lebanon, located in on of Gemmayzeh's beautitful old buildings, is set to shut down.. Apparently after finding a technical loophole in the tenancy contract, the building owners have moved along with the decision to evict the cafe owners..


This place has been standing strong for 85 years,


85 years of clients
85 years of entertainment
85 years of politicians, writers, thinkers, etc...


85 years of Lebanese socio-econo-politoco-cultural histroy,,, that's EPIC !!

The cafe will shut down on New Year's Eve and start evacuating the premises that week. im glad ill be in Beirut prior to that and will visit the shop for one last goodbye of this Phoenix!


The cafe will hold a charity concert night, which will raise money to Save Beirut Heritage association, which works on preserving our heritage.


P.S: it is set to reopen in Antellias area... i doubt it will be the same, fingers crossed to rise from the ashes!!


if you had any experiences of the café, do share!!


@Alexi13


Follow me on Twitter.com/Alexi13

Christmas, my favorite part of the year!

With the heat wave that took over Lebanon and postponed our winter season, we were really starting to wonder if a lebanese cold christmas would stay part of our past memories.

Thank God, fresh days and some rain is starting to appear and a storm is scheduled this weekend/beginning of next week. What better time to set up the Christmas tree?

I love it ! I love it! I love it!

As you can see the details in
our choices.

With our years spent in Africa and some christmas celebrations in France, decorating the christmas tree, setting up the cave where Jesus had been born, organizing the Christmas supper and being woken up at 6AM by my Mother to open the presents on the 25th are unmovable traditions in our house.

Although we are not Christians, this is one of our favorite moments of the year and our parents educated us in a way to be sure of our beliefs but also to  respect, recognize and learn about the other religions.

I'm currently 20 years old and my Mother won't stop waking me up to open the presents even if I beg her not to.

In a way, I'm thankful for these traditions because they give us sort of reasons to get closer, share joyful moments and take a break from the outside world.

A small simplification of the cave where
Jesus was born.

I think these events are important for one to remember how important it is to spread love and be grateful to what we've got.

Today, we spent three hours and a half to finish up setting the Christmas tree. My mother is very picky and we change it every year.

So here is the final result!

The final result :D!

That's one of my buttermints for the Christmas season coming up!

@LaSahely

Follow me: Twitter.com/LaSahely